You're posting content. But it's not converting.
We are a Malaysian short-form team that's generated 96M+ views and grown 60+ brands — without paid ads.
Trusted by creators & brands
Founder's note
— Afif Arif, Founder
I've spent 5 years building content that actually brings in customers. I grew my own TikTok @afifexp to 70,000 followers and 60 million views in 7 months — not by following trends, but by understanding what makes people stop, watch, and reach out.
Then I built a team to do the same for Malaysian businesses. What I noticed working with 60+ brands is this: most content fails not because of production quality, but because it doesn't tell a story that makes people care.
So we don't just show up and shoot. We build the strategy, write every script, direct the shoot, edit for retention, and track what's working month after month. You show up to film. We handle everything else.
— Afif Arif, Founder
Is this a fit?
Our Work
No paid ads. Just systems, stories, and short-form videos engineered to perform.
@ivor_xianz
@kaiandjia
@jinhuobesties
@daemmeat
@backroom_chiro
@dododots
The maths
Now multiply that number by 5, 10, or even 30 new clients a month. That's the kind of growth we aim to help you achieve. Most of our clients break even within their first few new customers.
Most businesses spend more than RM5,000 on a salesperson who works 8 hours a day and talks to one person at a time. Now this isn't to replace your salesperson — it's to feed them warm leads for a higher conversion rate.
Your content works 24/7. Talks to thousands at once. Gets stronger every month.
This isn't just a content spend. It's a client acquisition system that runs every month.
Our Packages
Whether you just need the edit or the full content engine, there's a tier for it.
Complete service from script development to filming and final edit.
6 videos / month
12 videos / month
20 videos / month
This isn't a marketing tactic. It's how we protect quality, fast turnaround, and the kind of results we promise.
June
In progress
June — Now booking
3 / 5 slots open
July
Waitlist open
Applies to our content creation package.
Let's talk
Book a strategy call to see if we're the right fit for your brand.
See our packages and pricing1-on-1
Timothy, Creative Director
Timothy, our Creative Director at EXP Studio, is the strategic mind behind our clients' content results. Every new client conversation starts with him.
In this 30-minute call, Timothy will review your content, identify what's limiting your results, and show you how to turn your videos into consistent inbound leads.
This isn't for everyone. If we're not a good fit, we'll be upfront about it. If we are, we'll map out the next steps.
Either way, you'll leave with clarity.
The Process
We sit down and figure out your story, your audience, and what you're actually trying to achieve. Then we build a plan around it.
5 years of short-form storytelling. Hooks, structure, call-to-action — crafted to stop the scroll and keep people watching.
We show up and handle the entire shoot. You just be yourself. We take care of direction and angles.
Story-driven edits that hold attention. Some of the highest quality in the industry — check the portfolio above.
Every month a fresh batch ships. We watch what's working, adjust, and make the next batch even better.
FAQ
Every video is built around proven short-form structures that maximise retention.
It starts with a strong hook to stop the scroll. From there the script is written to create curiosity, deliver value quickly and keep viewers watching. During editing, we focus on pacing, visual changes, captions, and pattern interrupts to maintain attention.
The goal isn't just views — it's attention that leads to trust and eventually sales.
Each month we map out a content direction based on what's performing, what your audience is responding to, and what's relevant to your business. You don't need to show up with ideas. You just need to show up to film.
Over time we build a deeper understanding of your brand, so the content gets stronger the longer we work together.
Month one is laying the foundation — understanding your brand, testing angles, finding what resonates. From month two onwards, we double down on what's working and refine based on real data.
Consistency is built into the system. You get a steady output every month without thinking about what to post.
Completely normal. Most people feel that way at first. We guide you through filming so you know exactly what to say and how to say it. Our team helps bring out genuine expressions so the content feels authentic — not staged.
