Your business is better than it looks online.

One month is enough to produce content, but usually not enough to build a reliable system.

The first month establishes the positioning, profile, stories, proof and initial creative direction.

The following months give us enough publishing and sales feedback to identify what earns attention, builds trust and influences enquiries.

No.

The founder is often the strongest trust asset, but the content can also feature team members, customers, products, demonstrations, environments and documentary footage.

Before starting, we decide who or what should carry the message based on the business and its constraints.

That is normal.

We prepare the direction, scripts and talking points before filming.

During production, we guide you through each scene and help you communicate naturally.

The objective is not to turn you into an influencer. It is to make your real expertise understandable and credible online.

Most clients attend the initial strategy and story extraction sessions, approve important claims and attend one or two planned production blocks each month depending on their partnership.

EXP handles the research, planning, scripting, production, editing, design and reporting.

You approve the topic, claims, sensitive details and business direction before production.

EXP owns the hook, storytelling structure, pacing and platform packaging.

We avoid turning natural content into corporate language through unnecessary word by word rewriting.

Each asset includes two consolidated revision rounds.

Feedback should be submitted by the agreed decision maker in one organised response.

Additional rounds caused by preference changes, late strategic changes or newly introduced stakeholders may require additional scope.

We track platform performance such as reach, retention, saves, shares and profile activity.

Where the correct sales tracking exists, we also review qualified DMs, discovery calls, sales objections and content assisted revenue.

Views alone are not treated as the final business result.

We do not guarantee views, followers, leads, sales or revenue.

We guarantee the agreed strategy, production process, deliverables and internal delivery standards.

If EXP misses an agreed delivery milestone because of an internal failure, we will correct the backlog and restore the agreed schedule without an additional management fee.

Client delays, approval delays, changed scope, compliance blocks and unavailable founders are excluded.

Potentially.

Financial, legal, healthcare and other regulated businesses require clear claim approval and a named decision maker.

The client remains responsible for confirming factual, medical, legal, regulatory and compliance accuracy before publication.

Yes, but only on the EXP Category Leader Engine partnership.

That partnership includes managed paid ad distribution across TikTok Spark Ads and Meta ads. Ad spend is billed separately and requires a defined budget and reporting process.

The EXP Authority Engine partnership does not include paid advertising management.

At the end of the engagement, we review the positioning, content performance, buyer response, sales feedback and commercial movement.

Suitable clients may continue into a longer production and optimisation partnership based on what the first 90 days proved.

You will answer a few short questions before choosing your call time.

This helps Afif review your business and current content before the conversation.

During the call, Afif will understand your situation, identify the most important content gap and determine whether EXP Studio is the correct partner.

If EXP is not the right fit, he will tell you directly.