For proven, founder-led businesses

Your business is better than it looks online.

We extract your stories, proof and point of view, then turn them into a 90-day content system that makes your business easier to trust, remember and choose.

Book a discovery call See how the 90 days work
350K+organic followers generated for clients
100M+total views generated
60+brands and creators
1,300+short-form videos produced
Client results

Proof, with the full context.

Every result below is organic. No paid ads. Tap any frame to watch.

How it works

What actually happens in the 90 days.

Here is the week-by-week timeline, with real examples of what you receive along the way.

Month 1Find the signalExtract the story, launch the first angles, set the benchmarks. Month 2Double downKeep what worked, sharpen the hooks, push more of it. Month 3Scale the winnersTurn proven content into conversion and decide what's next.
Month 1

Find the signal

Built to learn fast. Every step is dated, so you always know what's coming.

    Month 2

    Double down

    Month 2 starts with data, not a blank page.

      Month 3

      Scale the winners

      By now we know what your market reacts to. Month 3 turns that into demand.

        What we need from you each month

        • One strategy call
        • One shoot day at your place
        • One performance call
        • Approvals on scripts and claims

        What you get each month

        • A content plan with a job for every piece
        • Scripts written from your own words
        • Edited videos and designed carousels
        • Captions, publishing and a monthly review

        How you'll always know where things are

        • Client portal showing every piece and its stage
        • Email at each handoff with the expected turnaround
        • Review and comment on every video in Frame.io
        • A named project coordinator
        By day 90, you know what your market reacts to — and what to scale next.Book a discovery call
        Is this a fit?

        Built for a specific kind of business.

        Content works best when it amplifies a business that already works. Read both lists honestly.

        This is for you if

        • Your business already has proven demand, repeat customers or referrals.
        • Your online presence doesn't reflect the quality of your actual business.
        • A founder, expert, team member or customer can realistically appear in the content.
        • Someone in your business is responsible for responding to enquiries.
        • You're prepared to build over 90 days instead of judging everything from one month.
        • You want to become trusted and remembered, not just collect views.
        • You want a strategic partner, not another freelancer to manage.

        This is not for you if

        • You're still trying to prove that people want your offer.
        • You expect content to rescue weak delivery or poor customer experience.
        • Nobody can appear, and there's nothing meaningful for us to film.
        • Every sentence needs approval from several people.
        • You're looking for the cheapest price per video.
        • You only want to test one or two random videos.
        Partnerships

        Three ways to build your authority.

        Every partnership runs on the same 90-day system. They differ in volume, testing speed and how closely we work with you month to month.

        Partnerships start at RM7,000 a month, over 90 days.I'll recommend one on the call based on what I learn about your business. You won't be asked to choose from a menu.
        Essentials

        Essentials Package

        For founders who need a credible online presence and a consistent publishing rhythm before scaling anything.

        8 content pieces a month24 pieces over 90 days
        • Strategy and positioning
        • Story extraction and scripting
        • One shoot day a month
        • Production, editing and publishing
        • Carousel design
        • Monthly performance call
        • Two revision rounds per piece
        Start with the essentials
        Growth · most partnerships

        Growth Package

        For proven founders whose online presence doesn't yet reflect the quality of their business.

        15 content pieces a month45 pieces over 90 days
        • Everything in Essentials
        • Nearly double the volume, so more angles get tested each month
        • Three revision rounds per piece
        Build your authority
        Scale

        Scale Package

        For brands that need more volume, more testing and faster iteration.

        29 content pieces a month87 pieces over 90 days
        • Everything in Growth
        • Performance calls every two weeks instead of monthly
        • Dedicated lead editor and trained backup
        • Detailed case study after the collaboration
        • Unlimited revisions
        Build category leadership

        Paid media, ad spend, community management, additional production days and travel outside the agreed area are scoped separately when required.

        How we measure progress

        Views are not the final score.

        Content can influence attention, trust and buying decisions. It can't control your offer, sales follow-up or customer experience. So we track all four stages, not just the first.

        01

        Attention

        • Reach
        • Retention
        • Shares and saves
        02

        Trust

        • Profile visits
        • Follower quality
        • Comments on proof
        03

        Demand

        • Qualified DMs
        • Discovery calls
        • Content mentioned in sales
        04

        Commercial

        • Qualified opportunities
        • Sales assisted by content
        • Appointments, foot traffic

        On guarantees

        We don't publish a guaranteed number, because the right target depends entirely on your business. We agree a performance target with you on the call, and it goes into the contract.

        Delivery is guaranteed outright: if we miss an agreed milestone because of an internal failure, we correct the backlog and restore the schedule at no extra cost.

        Afif Arif, founder of EXP Studio
        Founder-led. System-delivered.

        Afif Arif

        I built my own TikTok account to 70,000 followers and more than 100 million organic views by working out which stories make people stop, care and remember. That's what shapes every client strategy, but EXP Studio doesn't run on instinct alone. Every partnership follows the same documented system you read above.

        I lead positioning, creative direction and the decisions that matter most. The team handles research, scripting, production, editing, carousel design, project management and reporting. You're not hiring one overworked creator. You're hiring a studio built around a framework.

        Afif's TikTok profile: 73.4K followers, 4.7M likes@afifexp · my own account, built the same way
        The team on every partnershipContent strategist and writer · Videographer · Lead editor · Backup editor · Carousel designer · Project coordinator
        FAQ

        Questions the page hasn't answered.

        Book a call

        Let's see whether EXP Studio is the right fit.

        After you book, you'll get a short page with the questions people usually ask me — answered on video.  ·  Prefer to message first? WhatsApp Afif.  ·  Open the booking page